Normal A/S: Virksomhedsanalyse og internationaliseringsstrategi

Afsætning A, Virksomhedsøkonomi B, Engelsk A, Tysk B

Vejledere: Morten, Lene, Christel og Tanja

Erhvervsgymnasiet Grindsted

Trine Jensen

26/10-2018

SRC – Tema 3

Normal A/S

Abstract

In this task, we will follow Normal. We are going to see how they got there where it is today. We see how they grow, both with the economy, the stores, overseas and employees. We follow Normal through their process. There are a lot of models and methods during the assignment. This will be the SWOT analysis that comes on the tape. There will also be a small story about Normal. Funny advertisements, which are normal but at the same time abnormal. The owner of the company also arrives and where they come from. Their first store, and their first opening day.They will find out where their stores are. They are not only in Denmark anymore. They have spread across Scandinavia. That is, they now have shops in Norway, Sweden and the Netherlands - in addition to the 90 stores in Denmark.They are informed about their target audience, which is very wide, as the store can be used by both men and women - small and large.

You will choose whether Normal is going to extend beyond Scandinavia. Possibly a chance to spread throughout Europe.