Normal

EUX, OLC/FJERN, ALBORG HANDELSSKOLE, | VEJLEDERE: LOUISE JENSEN OG TORBEN VESTERAGER 0

Indholdsfortegnelse

Engelsk abstract..................................................................................................................................................... 2 Indledning ............................................................................................................................................................... 2 Problemformulering ............................................................................................................................................. 3 Virksomhedsbeskrivelse .................................................................................................................................. 3 Metodeovervejelser.......................................................................................................................................... 4 Analyse ................................................................................................................................................................ 5 Diskussion ............................................................................................................................................................... 6 Litteraturliste ........................................................................................................................................................... 7 Referencer ............................................................................................................................................................... 7

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Engelsk abstract

In the following I will be introducing Normal, a Danish retail chain founded in 2013 and has since expanded throughout Danish borders. What is it about this store? Were lies its weaknesses, values and strengths? Is Normal a new way of shopping or has it been around for a while. Why do customers like this kind of store? And does it go hand in hand with the way we live today. We need to be entertained in almost all we do. Preferably whilst saving time and money. The simplest tasks and doings have become much easier to do. For instance, reading a book. Nowadays you can be on the go and listen to it. Or meal box delivery right to your door. Other daily routines seem to follow this way of thinking – which is to make life easier, more fun and of course save a coin or two. So why not also make shopping for fabric softener or toothbrushes more fun? This is where Normal’s values lie. Making shopping more fun, customer-friendly and entertaining.