Normal

Normal – dynamisk mainstream SYNOPSIS Edith Lia Hernandez EUX, OLC/FJERN, ALBORG HANDELSSKOLE, | VEJLEDERE: LOUISE JENSEN OG TORBEN VESTERAGER 0 Indholdsfortegnelse Engelsk abstract..................................................................................................................................................... 2 Indledning ............................................................................................................................................................... 2 Problemformulering ............................................................................................................................................. 3 Virksomhedsbeskrivelse .................................................................................................................................. 3 Metodeovervejelser.......................................................................................................................................... 4 Analyse ................................................................................................................................................................ 5 Diskussion ............................................................................................................................................................... 6 Litteraturliste ........................................................................................................................................................... 7 Referencer ............................................................................................................................................................... 7 1 Engelsk abstract In the following I will be introducing Normal, a Danish retail chain founded in 2013 and has since expanded throughout Danish borders. What is it about this store? Were lies its weaknesses, values and strengths? Is Normal a new way of shopping or has it been around for a while.