September 28, 2011
To is to is to
Strategic Business Insight
Marketing Manager
333 Ravenswood Avenue
Menlo Park
California 94025
USA
Copenhagen Business School
[NAVN A]
Solbjerg Plads 3
Frederiksberg 2000
Denmark
Dear Sirs.
I am a young student at Copenhagen Business School in Denmark. I am currently working on an assignment about marketing and market segmentation. Where I shall produce a product and then find out where to sell it and to whom.
Therefore I will ask you to explain and send some more detailed information about your segmentation model "VALS"
I took a test at your website, to find out where in your model I am located. I got the result that my primary "VALS" type is experience, and my secondary type is Innovator. What exactly is meant by primary and secondary type?
I would also like to know what type of companies that are using this particular model, and it is primarily advertising companies who use the model?
What is your experience with this segmentation model? Isn’t it hard to classify all humans in to eight groups? All humans are unique, so wouldn’t there be a huge margin of error? So people who do not fit into any of the groups, or only fit in some part of a group.
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