Mark Rice, the Dean of Babson B-School, has been invited by a business college to speak about entrepreneurship. In his speech, he explains what it takes to set up in business. He gives examples of successful entrepreneurs and points out reasons for their success. He draws attention to the pitfalls of starting a company, and suggests ways to overcome problems and minimise the risk of failure. He discusses the increasing success of the franchising concept as an alternative to starting up from scratch.
Imagine you are Mark Rice, and write you version of a good speech to a business college about entrepreneurship. Remember your target group, when you are creating you appeals, figurative language or rhetorical devices.
Uddrag fra opgaven
Introduction Hello everybody! Thank you for inviting me, I am glad to see so many cheerful, and healthy, young business college students here today. First let me introduce myself; my name is Mark Rice, and I am the dean of the Babson Business School in Wilson, Massachusetts. I am here to share with you my knowledge about entrepreneurship. I will walk you through what it takes to become a successful entrepreneur, or even more evocative, what little it takes to fail in entrepreneurship. We will talk a little bit about franchising and herein I will give you an example of
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