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Written assignment no. 1 – P&G Question 1 - Describe the overall core strengths of P&G. Consumer understanding: P&G is the company, in the world, that has invested most in market research. They spend more money than any other company on market research and interaction with the consumers. Every year they interact with millions of consumers in about 100 different countries. Annually they conduct thousands of research in consumer understanding. They spend hundreds of millions on these researches. Innovation: P&G is recognized as the innovation leader of the industry. They collaborate with a global network of research partners. More than
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