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German business culture German business culture is formal and follows established rules and protocol. Germans like business to be well organized, and pay great attention to detail. It will be important to conduct your research thoroughly, and to ensure that written and presentational materials are accurate and informative, as they will be scrutinized in detail. Most German businesspeople can speak English, so meetings can be held in either language, but written materials should be translated into German. You should arrange appointments several weeks in advance, and send an agenda. When fixing meetings, try to avoid the holiday times of July,
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