Hoffenheim-modellen og FC Midtjylland

Virksomhedsøkonomi v. Hanne Jørgensen og Tysk v. Lene Baake

3ØMA, Skive Handelsgymnasium - December, 2013

Indhold

Indhold1

Abstract4

Indledning4

Metode7

Den økonomiske situation i den danske Superliga8

Hoffenheim-modellens opsætning10

Stab og personale11

Truppen11

Faciliteter11

Ungdomsafdelingen11

Den administrative sammensætning12

Kritik af Hoffenheim-modellen12

FC Midtjyllands opsætning12

Hoffenheim-modellen i FC Midtjylland14

Stab og personale14

Truppen15

Faciliteter15

Ungdomsafdelingen15

Den administrative sammensætning16

Den økonomiske forandring16

Resultatopgørelsen og balance16

Fra TSG Hoffenheim til FC Midtjylland18

Hoffenheim-modellen og den danske kultur19

Konklusion21

Litteraturliste22

BILAG 125

BILAG 228

Abstract

In 2006, German IT-billionaire Dietmar Hopp started his investments in the German amateur club TSG Hoffenheim, with a dream to create a top division club out of nothing. A principle of teamwork and believing in the individual made it possible to gain two promotions the two first seasons after his project started. At least 300 million euro was spend on this project. In theory, this idea, the Hoffenheim principle could work in Denmark. The only problem is the fact, that German football and the culture of football is so much greater in Germany than it is in Denmark, and that could be a problem in financing the project in a Danish club. In addition, the history of FC Midtjylland makes it more problematic to start a place, where money and results have been a matter of hope. In order to defend one club investing a huge amount of money, which is FC Midtjylland is a minimum of 760 million Danish Kroner, it is needed that the interest for Danish football increases. Moreover, it is not considered as easy being said delivering these results which is needed in order to make it more financially stable. It also requires a lot of new players, and buying your way to success is not something which is easy to defend in Danish football, in a league where the economy is scanting. The standing on the different cultures are more than enough to make it work, but the real problem is a money problem. Even though the calculations states the project to be a great idea, it is necessarily not the real deal.