Coca Colas markedsføring og globalisering

The purpose of this project is to investigate globalisation and marketing. The project will focus on Coca Cola and how they advertise their products on a global level. It is also discussed how Coca Cola managed to become this popular and why so many other similar products didn’t. The main question is “How does Coca Cola market their products?” The sources that are used in this project are mainly books and the internet, but also TV-commercials are used. The project starts with a definition of globalisation and marketing and how the methods are shown in the products and the commercials. Then there will be an analysis of McDonald’s target group focusing on children and how Coca Cola uses McDonald’s to sell their products. This section will focus on how McDonald’s attracts children’s attention and how they use children to get customers that keep going to McDonald’s. Afterwards the project contains a comparative analysis of a Coca Cola commercial and a commercial from the Danish product Jolly Cola. This is done to show the different methods they use in marketing. This shows how Jolly Cola didn’t manage to become a worldwide product and what they failed to do that Coca Cola didn’t. The final section of this project is an evaluation of Coca Cola as a global product. The last part of the project is a conclusion of the whole project. In this part the main question is answered and some different methods of Coca Cola are mentioned.