• Part of Agra - suppliers to food retail and catering industries
• Primary place of sale – Denmark, Germany & Sweden
• Production – Main production in Denmark
• Consistent development – starting new markets
Main ingredients - Vegetable oil, water, cabbage, vinegar,
cucumbers, salt, aubergine, curry powder, mustard, spices
Often served with :
Fish & chip
Burgers
Sandwiches
Roast beef
The colour
Very bad Bad
Very Good 0% 10%
5%
Good
45%
Okay
40%
The taste
Very bad
5%
Bad
10%
Very Good
40%
Okay
10%
Good
35%
Would you buy this product?
14
4
2
Yes
No
Maybe
Strength
Weakness
Unique
Unknown product
Established company
product name
Sundere end alm. tartar sauce
Opportunities
Threats
Curiosity
people has a lack of product
People don’t care about their diet
-knowlegde
People eat a lot that goes with Remoulade
Competitors
Situation – brand new marked
Objectives – to establish a new marked in Scotland
Strategy – get known among the smaller fish and chip shops
S.M.A.R.T.
Tactics
shops
free samples
to Edinburgh
see how it sells
store
? 60% –
of give
all fish
n’ chips
shops in
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