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VØ/AØ Usman Iqbal SRP 2016 15-12-2016 Harboes bryggeri A/S Virksomhedsøkonomi/Afsætning Usman Iqbal 3.B VEJLEDER: HENRIK JENSEN, HENRIK BALTZER VØ/AØ Usman Iqbal SRP 2016 VØ/AØ Usman Iqbal SRP 2016 Abstract This project investigates the beer market in Denmark with special focus on the brewery Harboes Bryggeri A/S. It will focus on the competitive situation in the Danish beer market and how they can sustain or improve their current market position. An analysis of Harboes’ internal and external situation has been made to understand the factors that can play a role in Harboe keeping their market position. Lastly, there is a discussion
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