Kampen om kosmetikmarkedet

1.! ANALYSER HVILKE OMVERDENSFAKTORER DER HAR EN INDFLYDELSE PÅ KONKURRENCEN PÅ DET DANSKE KOSMETIKMARKED ................................................................... 2! POLITIK OG LOVGIVNING ........................................................................................................................................ 2! SOCIALE OG KULTURELLE FORHOLD ....................................................................................................................... 2! TEKNOLOGISKE OG MILJØMÆSSIGE FORHOLD ........................................................................................................ 3! 2.! FORETAG EN BRANCHEANALYSE AF DET DANSKE KOSMETIKMARKED.......................... 4!

KONKURRENCE BLANDT EKSISTERENDE AKTØRER ................................................................................................ 4! KUNDER ................................................................................................................................................................. 5! SUBSTITUERENDE PRODUKTER .............................................................................................................................. 5! POTENTIELLE NYE UDBYDERE ................................................................................................................................ 6! 3.! ANALYSER MATAS' FREMTIDIGE STRATEGISKE MULIGHEDER .......................................... 8!

PRODUCT ................................................................................................................................................................ 8! PRICE ..................................................................................................................................................................... 8! PLACE (DISTRIBUTION) .......................................................................................................................................... 9! PROMOTION ............................................................................................................................................................ 9! 4.! DISKUTÉR HVORVIDT DE FORSKELLIGE VIRKSOMHEDER PÅ KOSMETIKMARKEDET APPELLERER TIL FORSKELLIGE MÅLGRUPPER. ................................................................................ 10! SEPHORA ............................................................................................................................................................. 11! MATAS................................................................................................................................................................. 11! LUXPLUS .............................................................................................................................................................. 12! KILDELISTE........................................................................................................................................................ 13!

               

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1.Analyser hvilke omverdensfaktorer der har en indflydelse på konkurrencen på det danske kosmetikmarked

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