SSO - Bestseller A/S

The goal of this report is to explain the line of business for Bestseller A/S and to investigate their position D F B AS B F B AS B AS S ondly the re-

port examines Bestseller A/S CSR-strategy by using CSR-kompasset and articles. In order to demonstrate competition funnel model and Porters Five AS T

Forces. The report uses a position map t

that Bestseller A/S is brand leader in Denmark. The report demonstrates that competition on the marked in Denmark is very hard, and you need a big brand to survive in the business. The report finds that Bestseller A/S has a healthy economy because of the positive result on the annual report. Therefor the report concludes that Bestseller A/S future is positive in connection to their economy, CSR-strategy and competition.

Rybners Handelsskole 07. februar

Indholdsfortegnelse

Indledning .......................................................................................................................................................... 1 Forretningsområde ............................................................................................................................................ 1 Rentabilitetsanalyse .......................................................................................................................................... 2 Pengestrømsanalyse ...................................................................................................................................... 5 CSR-strategi ....................................................................................................................................................... 5 Konkurrencesituationen .................................................................................................................................... 7 Konkurrencetragtmodellen ........................................................................................................................... 7 Markedsandel ................................................................................................................................................ 8 Porters Five Forces ........................................................................................................................................ 8 Styrkevurdering ud fra Porters Five Forces ................................................................................................. 11 Markedsposition .............................................................................................................................................. 11 Positioneringskort ....................................................................................................................................... 11 Konkurrencemæssige fordele.......................................................................................................................... 12 Konklusion ....................................................................................................................................................... 12 Litteraturliste ....................................................................................................................................................... Bilag 1 ................................................................................................................................................................ II Statistik over Bestseller A/S nøgletal............................................................................................................. II B B AS ........................................................................................................................ II