JYSK: Virksomhedsanalyse, kommunikation og brugervenlighedstest

08-11-2019

EO1

JYSK

EUX19

Haderslev Handelsskole

Lære

Lære

Lære

Navn

Fag: Informatik – Dansk - Tysk

Antal anslag inkl. Mellemrum : 14.534

Opgaveformulering

EO1

Navn

[NAVN A]

Klasse

Eux19

Fag 1

Dansk

Fag 2

Tysk

Fag 3

Informatik

Dato

Underskrift vejleder

Underskrift vejleder

Problemformulering:

Redegør kort for virksomheden JYSK og dens målgruppe/r

Analyser udvalgte dele af JYSKs kommunikation på deres hjemmeside, som f.eks. bestemte sider eller brug af sociale medier. Foretag herunder en brugervenlighedstest af JYSKs hjemmeside.

Diskuter, hvorvidt kommunikationen er vellykket i forhold til målgruppen/r. Kom med løsningsforslag til eventuelle forbedringer.

Denne blanket vedlægges alle kopier af den færdige opgave som side 2.

Jeg bekræfter herved med min underskrift, at opgavebesvarelsen er udarbejdet af mig. Jeg har ikke anvendt tidligere bedømt arbejde uden henvisning hertil, opgave-besvarelsen er udfærdiget uden anvendelse af uretmæssig hjælp og uden brug af hjælpemidler, der ikke har været tilladt under prøven.

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DatoUnderskrift elev

Indholdsfortegnelse

Opgaveformulering2

Abstract4

Indledning5

Redegørelse6

Analyse af Jysk.DK7

Vurdering / Diskussion8

Konklusion8

Abstract

In my assignment I have written about Jysk. Jysk is a Danish retail company, which started back in 1979, the person who started Jysk is called Lars Larsen. Lars was born in 1948, in a small town named Arnborg in Midtjylland. Lars has always been a very good grocery store, with a great deal of knowledge about his subject. Just 3 days after he opened his first store in 1979 in Aalborg, he had already opened 2 new shops, so well it went for the merchant at first. 5 years after he started opening his first stores abroad, he started with a store in Germany, which is called ”Dänisches Bettenlager" 12 days after he opened his first foreign store, he opens a store in "Nuuk " in Greenland. Since then it just went in the right direction for Jysk. Today they have 2,800 stores, more than 23,000 permanent employees distributed in more than 52 countries, And a turnover of more than 26 billion Danish kroner per year. Unfortunately, Lars Larsen died in 2019, after which his son has taken over his work, and continues to bring Jysk into the world, just like his father.