Exponential Growth – In the past ten years, Netflix has become an influential brand for online streaming content not only in the US but across the world.
Brand Reputation – Netflix has risen to become a household name within a short period. In 2019, Netflix was ranked at #4 top regarded companies by Forbes.
Global Customer Base – Netflix is serving over 190 countries across the world, having a global customer base. There are over 167 million subscribers of Netflix, and it gives the company a strong bargaining power with the studios for securing exclusive content.
Weaknesses
Limited Copyrights – Netflix does not own most of its content, and this affects the company negatively. The rights taken from other studios expire after few years, and that content starts appearing on other sites.
Increasing Debt – Netflix is serving its diversified content in many countries around the world which requires huge amounts of money. Netflix keeps adding to its long-term debt to fund new content. As of April 2020, Netflix reported $14.17 billion in debt and plans to raise $ billion more through a debt offering. The increase in debt every year is a major weakness.
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