Love is often thought of as a warm, fulfilling and joyful feeling, however the notion of love has greatly shifted towards that of a cold-hearted business, where you judge a person by their portfolio of pro’s and con’s, addressing them value by their skills and experiences, which is furthermore seen by the so-called marketplace thematic which is a form of slang used commonly when dating. Where concepts such as supply-and-demand and commerce find their way into the supposedly private courtship that love is perceived as, these concepts are written about in the article, ‘The ‘Dating Market’ is getting worse’, by Ashley Fetters and Kaitlyn Tiffany, February 25, 2020, published by The Atlantic.
The thought of dating becoming a marketplace is increasing and is also seen personally by the author, where she points out that it has been normalized to such an extent that it is hard to break out of the mold, as the accessibility to possible partners is also growing with the surge of dating apps and sites.
It has been normalized to evaluate possible partners with values that are given to them, thus splitting dating up into parts, where the first part of dating is generally finding someone who has the values and experiences that you seek, and thus removing a sense of individualism, whereas going to the movies or a restaurant and personally getting to know them is often used as the second part of dating.
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