Today, time is worth nothing. The immense growth in social media usage in the younger demographic
is evidence of a normalized internet addiction. I will aim to explore why young people are prone to
phone addictions and end up in a never-ending spiral of doom scrolling. To understand this issue
furtherer, I’ll bring you back to the start.
The internet had the intend of educating and entertaining, but slowly a third purpose emerged: earning
money. As seen with YouTube, many creators were chased off the platform and migrated to other
platforms or quit. This happened because many channels materialized for the sole purpose of
monetization and profit. The passionate YouTubers were dispersed because the new channels were,
and still are taking up their space.
Shorter content rose with Vine and quickly after, TikTok took over the market for 15-second videos.
As TikTok grew inevitably, the money-making channels from YouTube adapted. They capitalize on
the demographic of TikTok users. TikTok’s format is an addictive format. The user gets stimulated,
there’s a song, a voiceover, a video or slides of pictures, or/and a caption to read. At other times it
might be anonymous storytime summitted by other users used with split screen with gameplay to
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