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TDC: Virksomhedspræsentation og kommunikationsanalyse

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TDC: Virksomhedspræsentation og kommunikationsanalyse er en erhvervscase-opgave fra 2009 til 1.g el. lign., afleveret til karakteren 7. Fylder 6 sider (954 ord, ca. 4 min. læsning) og blev publiceret 27. juli 2010.

Denne opgave præsenterer TDC's butikskoncept i København, herunder salg af mobilabonnementer og tv-produkter. Den analyserer reklamer for mobiltelefoner til børn, beskriver TDC Play's musiktjeneste, og inkluderer et forretningsbrev samt et program for et personalearrangement. Opgaven berører emner som kundeservice, markedsføring og intern kommunikation.

  • eventplanlægning
  • forretningsbrev
  • kommunikation
  • kundeservice
  • markedsføring
  • mobiltelefoni
  • reklameanalyse
  • tdc
  • virksomhedspræsentation

A: The shop is in the middle of the Copenhagen, with a busy environment, with cafes and a lot of city life. We sell our own products. Subscriptions on mobile phones, on TVs, on broadband and on landline telephony. We show the technology for our costumers and what they can use it for. In the shop, there is a bar, where the costumers can try live TV on mobile phone. All the mobile phones in the shop are charged, with simcards, so then you can use all the functions on them. You can also try the great variety in Bluetooth, headsets and speakers, in the shop. You can download music from TDCMusic, to your mobile phone. TDC also have their own cable TV, YouSee. They have an exhibition in the shop, where you can se TV. You can se the difference between digital TV and regular cable TV. All of the lead market place on the screen. There are no posters or special exhibitions. It is easy a quicker to change massages. It is also more exciting to look at than to look at a flat poster. Personal service is important in the shop. There is instant access to all client systems, where you can see customers' actual consumption, which gives a good overview.

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