Corporate Social Responsibility: Analyse af CSR og etik

Corporate Social Responsibility“Companies don’t do it because it feels good – but because it’s business”

The field of CSR is still very young. The research involving CSR began in the 1950s and has been evolving ever since. Today every major company is not only expected to have a CSR policy, but also to sustain it and follow it. It is no longer enough to just have a CSR policy – you also have to walk the talk. It is especially expected that MNCs have a good CSR policy for two reasons: the first one is because they have the financial capacity - it would not affect the MNCs very much if they spend some millions of dollars for the greater good. The second reason is that mostly MNCs operate in countries with socio-economic and environmental conditions. So one could say that it is more their responsibility than let’s say a company who has nothing to do with developing countries. Many people would argue that CSR is something a company should do voluntary. It is a part of being a good citizen of the world and not only in your part of the world, but also and especially for those who are in need of it. The three base factors of CSR are: economical, social and environmental responsibility - also known as the triple bottom line. These three factors are expected to be a part of a CSR policy. Throughout the years companies have done various things in order of creating and sustaining their CSR policies. Some companies donate money to save endangered environmental areas, they plant trees, buy parts of rain forests ect. Others donate by putting a product out in the market where a percentage of the price goes to CSR needed cases in the world, others open factories in places where jobs are needed. There are some who really put an effort in doing good and they take their CSR policies very serious. But there are always a few rotten apples in every basket.