Arnold Schwarznegger came to America in 1960s to discover his American dream. He was a champion bodybuilder at that time, but he wanted to promote himself. Arnold had a friend, who was a businessman, who gave him and his good friend Franco Colombo an advice on how to promote themselves. The businessmen toll them to become special European bricklayers due to the fact that they earned more money than “normal” Bricklayers. Schwarznegger is a very spontaneous individual, because he surprisingly declared that he wanted to run for Californian’s governor on national entertainment TV show.
From the starts of his career, Schwarznegger had surrounded himself with expects from different areas such as economist, financiers, politician etc. Schwarznegger had soon become a self-made millionaire, who had built his fortune based on his teenage dreams and instinct of self marketing. Later on he married Maria Shriver from politically royal Kennedy clan, which he met in a tennis tournament. At the age of 56, he again used his skills of self-marketing to promote himself and he soon became a candidate for running to governor. Schwarznegger used his popularity to promote his campaign like his movie premieres, when he was on famous national TV shows. One of Schwarznegger’s political strategies was to look good, and sound like a sophisticated leader.
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