Kønsroller og samfundsændringer: analyse af reklamer

To explain the changes that occurred in the gender and family relations I started started to explain the differences and consequences of the modern society and the post-modern society. It appeared that the reason for the society was changing was,, among other things, because of the rebellions, which took place in the 1960’s. The Wwoman’s Mmovement and the youth rebelled against the authorities and that the obsolete gender roles that were prevailing in the society. Subsequently I analysed some advertisement posters to show how this changing has reflected in advertisement, and it was distinct that women had changed character in the advertisements from being submissive to being independent and strong. ConcludingConcluding I have discussed the implications this change has had, and I concluded that this society change has resulted in more divorces and changing family structure with half-siblings and “yours and mine” children. Finally I assessed that gender equality has come a long way in Denmark, but also that there’s still work to do especially in business context where women still earn less money than men.

Indholdsfortegnelse

Problemformulering

Abstract 1

Indholdsfortegnelse 2

Indledning 3-4

Redegørelse: Det moderne samfundTidligere – det traditionelle samfund 4

Redegørelse: Det senmoderne samfund 5

Overgangen til det senmoderne samfund 5Det senmoderne samfund 6 Delkonklusion af redegørelsen 6