Reklameanalyse af Heineken

Product: BeerBrand name: HeinekenTarget group: The beer is premium quality, not so expensive, so the target group is people who drink beers to have fun, like young people does to party. Both boys and girls drink Heineken, because Heineken is a light beer.

Picture composition: The picture is edited and there are many effects on to point out the product. The product is in the middle of the picture and in the bottom of the picture in the right corner is the logo of the product. When we first look at the picture we look in the middle, after that we look to the logo in the corner. I have painted the read direction on the picture with pink.The product is green, and the background is lighter green, with a little yellow in. The background with the effect point the product out, because the product is darker than the other in the picture, then our eyes focus on the product.Copy: There is no text on the advert, because the brand is well known and the product tells it all without text. There is no humor in the advert and no surprise.There is not a relationship between picture and copy, because there isn’t any copy in the advert. There is only the background, the product in the middle, some edited effects to point the product and the product’s logo.