Analyse af Nike Magista reklamefilm

The video starts first with an introduction with a black background were you can read the message.

Then the commercial begins with they show the boot from above.

Then they cut again, where they finally show the entire boot.

At the end, they cut again to a background where you can read the name of the boot and the producer.

Angle of photography

The commercial is filmed in different perspectives.

When the commercial begins, it starts with a bird's eye view at the boot from above.

And when they cut, it changes to a normal perspective, when they show the entire boot.

Colours

There is only light on and around the boot and it makes the commercial bright.

But when the boot is on the football field there is much light, because of all the lamps.

So the light is constantly on the boot, so we can keep our attention on the boot.

Sound

They have put an exciting sound in the commercial.

They may not have chosen speech so we not should lose our attention on the boot and listens instead, but put an exiting sound that makes us keeping our attention at the boot.

Speech

No one is talking in the commercial there is only text and a sound.