In the following company profile of Wal-Mart we will try to explain a lot about how Wal-Mart started, how they developed, how they are doing today, and a lot more. We have through this project analyzed 7 different aspects of Wal-Marts profile. The 7 points are as followed:
History and development
Revenue and net income
Store formats
Product range
Target groups
Social initiatives and ideals according to the company itself
Problematic elements and instances in Wal-Mart’s way of doing business seen from outside the company
Students: [NAVN B], [NAVN C] and [NAVN A]
Class: Hh1a
Teacher: Rune Hestbech
History and development
Wall-mart is built on the concept of discount retailing. In the very beginning of the story of Wall-mart the two main characters are Sam Walton and his wife Helen. Sam had a vision about opening these stores all over the USA. He got this vision by traveling around the world where the concept of discount retailing slowly began to develop. When he arrived from his travels he convinced his wife, Helen, to take this idea further and by that open the first Wall-Mart ever. Sam and his wife put up 95 percent of all the money they needed to start Wall-mart by themselves. All this happened from 1950 – 1960 and in 1962 they took the big step and opened the store.
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