Virksomhedsanalyse af BKI Foods A/S: økonomi og vækststrategier

Studieretningsfag: Virksomhedsøkonomi A - Andet fag: Afsætning B

Louise Milling HansenKlasse 231-12Erhvervsgymnasiet Grindsted 13-06-2014

Abstract

Presentation of the thesis

I have to analyze the progress and the current financial position, after that I have to analyze BKIs external conditions and last I have to analyze which growth strategies BKI had used and which they with advantage can apply prospectively. To analyze I have used profitability analyze, marketing environment model and Ansoffs growth strategy

Significant results

I find out BKI have a strong economic, by means of profitability analyze, I also find out that it be worth one's while, to have those growth strategies they have chosen, because their economic are strong enough to lead an market development and product development. With help from marketing environment model I find out that BKI are interested in the environment and they were some of the first to make an ecological coffee in the 80’s.

Indholdsfortegnelse

Indledning3

Virksomhedskarakteristik4

Økonomisk Analyse4

Konklusion af økonomisk analyse6

BKI Foods A/S’ eksterne forhold6

Analyse af virksomhedens vækststrategi9

konklusion11

Kilde og litteraturliste12

Bilag13

Indledning

I min opgave skal jeg først skrive kort om virksomheden, derefter skal jeg analyser relevante nøgletal og den nuværende økonomiske situation, det har jeg gjort ved hjælp af rentabilitetsanalyse. Her efter skal jeg analysere BKI Foods A/S’ eksterne forhold, det vil jeg gøre ved hjælp af omverdensmodellen. Her efter skal jeg analyser hvilke vækststrategier BKI Foods har bugt, det vil jeg løse ved hjælp af Ansoffs vækstmatrix