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Nike/Adidas Studieretningprojekt i Dansk A/Afsætning A Simon Leonhardt Hansen 3.G EUC Nordvestsjælland Vejledere: Bjarne Ove Hansen, Lena Holm Jensen 18. December 2014 Abstract This written exercise, is focused on the two brands Nike and Adidas. To see Nike’s promotion strategi in a fullview. And to see their marketshare at the danish market for football equipment. And to see the diffrences between the two brands ways to make commercials. And to find a new way for Nike to make promotion strategi. Nike is having a good promotion strategi and are using it very well. They are using small costs and still
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