Nike og Adidas: Promotionsstrategier og markedsandel

Nike/Adidas

Studieretningprojekt i Dansk A/Afsætning A

[NAVN A]

3.G

EUC Nordvestsjælland

Vejledere: Bjarne Ove Hansen, Lena Holm Jensen

18. December 2014

Abstract

This written exercise, is focused on the two brands Nike and Adidas. To see Nike’s promotion strategi in a fullview. And to see their marketshare at the danish market for football equipment. And to see the diffrences between the two brands ways to make commercials. And to find a new way for Nike to make promotion strategi. Nike is having a good promotion strategi and are using it very well. They are using small costs and still have a wide audience for their products. Nike has overtaken Adidas on the market for football equipment over the last years. Nike and Adidas is very identical in the way they are creating commercials. But Nike is started using new methods to make commercials and to differentiate their products. To make a new succesfully promotion strategy for Nike will take a lot of experience and luck to make better, than Nike already are doing, but will could be possible.

Indholdsfortegnelse

1 - Indledning4

2 - Redegørende afsnit4

2.1 - Promotionsstrategier4

2.2 - Målgruppe7

3 - Analyserende afsnit9

3.1 - Konkurrence9

3.1.1 - Brancheanalyse – Porter’s 5 forces10