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Elgiganten

Elgiganten er en afsætning-opgave til 2.g el. lign., der blev afleveret med karakteren 10. Opgaven fylder 4 sider (1.726 ord, ca. 8 min. læsning) og blev publiceret 30. oktober 2020.

  • Afsætning
  • 2.g el. lign.
  • Karakter 10
  • 4 sider PDF
  • 13 downloads

Skribentens beskrivelse af Elgiganten

Hvis man tager udgangspunkt i de 4 P’er, vil det give et bedre billede af hvad Elgiganten er for en virksomhed, og kan hjælpe med at finde ud af, hvad de skal fokusere på. Produkt Elgigantens produktportefølje består af elektronik og hårde hvidevarer. Deres varesortiment er smalt, da der kun sælges de to nævnte varegrupper. Inden for de to varegrupper har de mange varianter og forskellige mærkevarer, og derfor kaldes det for et dybt sortiment. Elgiganten opererer på B2C markedet, da der ikke er nogen mellemled, men sælger direkte til forbrugeren.

Uddrag fra opgaven

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