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Innocent Company Profile Innocent is a production company that sells juices and smoothies to supermarkets on a worldwide level. It was founded in 1999 by three friends: Richard reed, Adam Balon and Jon Wright. After a successful event at festival where they sold their smoothies, Innocent has grown a lot - from being a little stall at a festival to one of Europe’s best-selling smoothie companies, with a revenue on £304 million as of 2016 and a consistent increase of market share which is currently around 71% Their mission is “to make it easy for people to do themselves good
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