Brand it like beckham opg. 2

Outline Memo To: The management From: Jeanette, Marketing Manager Date: 1 July, 2004 Subject: The Beckhams in our sportswear campaign? One of Zara´s most important objectives right now is to enter the market of sportswear; it is a very difficult market to enter, so we need a very strong marketing strategy. I think it would be easier for us to enter the market, if we have a famous person, to brand our sportswear. My idea is to use the popular and famous football player and media icon David Beckham in our campaign. It would also be ideal to include Victoria