One of Zara´s most important objectives right now is to enter the market of sportswear; it is a very difficult market to enter, so we need a very strong marketing strategy. I think it would be easier for us to enter the market, if we have a famous person, to brand our sportswear.
My idea is to use the popular and famous football player and media icon David Beckham in our campaign. It would also be ideal to include Victoria and their 3 children Brooklyn, Romeo and Cruz in our marketing, it could be a very good solution, because then we can advertise for men, women, and clothes for kids in the same campaign. Since the Beckham family is so well-known by everyone; I think there would be a great opportunity to use them in our collection.
One of the world’s most famous families would advertise for us and I think that it will make a huge impact on the people around and our future sales.
David Beckham and he’s family is a very big icon and I think we can use it in our shops worldwide. The marketing strategy I would advise is, that we make a combination of advertising in magazines, television commercials, and some city branding to. In our advertising, we could have a picture or a movie with the Beckham family playing football in the garden. In that way it will affect men, women and children.
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