GoBoat: Vækststrategier og internationalisering

1. Give examples of how GoBoat could make use of the growth strategies - consider all options.1

Market penetration2

Product development2

Market development - new segment2

Market development - geographical expansion3

Diversification - concentric3

Diversification - conglomerate3

Horizontal integration:3

Vertical integration:3

Strategic alliance:4

2. Analyze GoBoat's generic strategy.4

3. Identify GoBoat’s export motives and triggers4

Internal triggers:5

External triggers:5

4. Assess the Entry Mode(s) used by GoBoat abroad5

5. Relate the concept of Glocalization to GoBoat when internationalizing5

1. Give examples of how GoBoat could make use of the growth strategies - consider all options.

For GoBoat’s generic strategies they can vary in some different ways in order to increase their growth.

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Market penetration

A way for GoBoat to penetrate the market and gain more economic growth, could be improving their marketing mix. To be clear, market penetration is not doing anything new, but making stuff better. An example of how they’ve already improved their marketing mix with “product” was to upgrade their motors in the boats, better quality and electric non-noisy motors. This makes the experience better for customers, and they could be more likely to return another time building up some loyalty for a good product. Another way of getting more growth could be to improve their “promoting” to focus more on their sustainable boats. Powered by solar energy, and made out of recycled plastic bottles.