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Brand it like Beckham: David Beckham som brand

  • Engelsk
  • 2.g el. lign.
  • Afleveret til 7
  • 1 side PDF

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Brand it like Beckham: David Beckham som brand er en engelsk-opgave fra 2009 til 2.g el. lign., afleveret til karakteren 7. Fylder 1 side (404 ord, ca. 2 min. læsning) og blev publiceret 28. juli 2010.

Opgaven analyserer David Beckham som et stærkt globalt brand, der transcenderer fodbold. Den diskuterer fordele og ulemper ved at anvende kendte personligheder som Beckham i markedsføring, herunder hans indflydelse som trendsetter og forretningsmand.

Redaktørens vurdering
7 God
Kort engelsk essay om David Beckham som brand og celebrity endorsement. Mangler kilder og dybdegående analyse, men giver en grundlæggende diskussion.
Struktur
7
Faglig dybde
7
Kilder
7
Fuldstændighed
7
  • branding
  • celebrity endorsement
  • david beckham
  • fodbold
  • forretningsmand
  • markedsføring
  • trendsetter

David Beckham or the Beckham brand as itself is an enormous brand. Almost every person in the world will know the name Beckham. David Beckham’s success started when he was young and played for Manchester United. After some great seasons in Manchester United he was selected to be a starter in the line-up on the English national team. However, the point where his popularity really started to grow was when he proposed to his girlfriend Victoria Beckham, a former member of (a group called) Spice Girls. Many people think that his popularity is superficial; however, nobody can claim that he hasn’t done anything to get this massive success. Not only is he a great football player, but he is also a trendsetter, a business man, a model and a father etc. It’s like everything he touches becomes a success. So when you mention the Beckham name, it is not only a name, it is a brand. He is the perfect definition of an icon because almost every person can identify with him. David Beckham’s background isn’t from a wealthy family and he has worked very hard for his success. Therefore he is an important inspiration for young people today, because he is a middle class boy, who becomes famous only by his football skills. David Beckham is still a street urchin and haven’t forgotten his background. He has established many football colleges around the world, so you can say he is giving every footballer a hope.

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