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David Beckham: branding, rollemodeller og marketing

  • Engelsk
  • 3.g el. lign
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  • 5 sider PDF

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David Beckham: branding, rollemodeller og marketing er en engelsk-opgave fra 2009 til 3.g el. lign, afleveret til karakteren 10. Fylder 5 sider (899 ord, ca. 4 min. læsning) og blev publiceret 28. juli 2010.

Denne opgave analyserer David Beckham som et globalt brand og en rollemodel, der har formået at skabe mode og inspirere unge. Den sammenligner ham med andre ikoner som Lance Armstrong og Rio Ferdinand, og diskuterer vigtigheden af rollemodeller. Opgaven indeholder også en marketingstrategi for brug af Beckham-familien i reklame.

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Opgaven analyserer David Beckham som brand og rollemodel, samt diskuterer marketingstrategier. Selvom sproget har fejl, er indholdet relevant og struktureret.
Struktur
10
Faglig dybde
7
Kilder
7
Fuldstændighed
10
  • branding
  • celebrity endorsement
  • david beckham
  • lance armstrong
  • marketingstrategi
  • rio ferdinand
  • rollemodeller
  • sportsmarketing

It is not news that David Beckham David Beckham is a role model for thousands of young people. There are many reasons for his popularity; one of them is that he is a good soccer player. He is different from the other “normal” soccer players in the way of changing his hairstyle and he is also the only soccer star who creates fashion. He is a very good footballer, but he has also played for one of the best clubs in the world, Manchester United, he is captain of the national soccer team of England, he is married to the former “Spice Girl” Victoria Beckham and many girls think he is a good looking man, so there could be many reasons why people see him as a icon.

It is very difficult to say what makes an icon but in my opinion there are some things which they should be good at.

A good example of an icon is the American racing cyclist Lance Armstrong. He is a great athlete he has won “Le Tour De France” 6 times in a row that is a man with a lot of class, he had the deadly illness cancer before he won “Le Tour” but he survived and at the point he showed that he got a great will to win. He is champion and he never gave up. Lance has made a fund and the purpose with the fund is to help people with cancer. In the summer of 2004 Lance began to sell these yellow “Live Strong” rubber bracelets and the profit will also be given to people with cancer. Lance Armstrong is in my opinion an icon he was one of the greatest athletes and he is also a person which cares about others than himself.

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