Brand it like Beckham: Celebrity endorsement og social sponsoring

The true story about the fashion world and definitely also the world of business and brands.

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Brand it like Beckham

Task 1:

Advantages:

In my opinion it is definitely worthy to brand your product by using a celebrity to promote it. We live in a globalized world where the competition is tough and it’s very hard to become the leader of the market. Therefore a lot of companies are using celebrities to promote their specific product. As a consumer wear the same kind of clothes. As a company, for example Adidas, you need to find the most popular icon that has got the most fans, just like David Beckham. I think it’s amazing that a single person (David Beckham) is capable of selling extremely many football shoes just by wearing them at a football match and a taking part in a few commercials. Real Madrid is also a company that wants to earn money. When Real Madrid bought Beckham from Manchester United, they earned back the transfer fee of 25£ million within a year. It’s absolutely amazing, and it’s definitely a very good business for Real Madrid. Obviously he has made a great profit for them.you want to become and be like your icon. You want to look like your icon and you surely also want to