The stragedy of the campaign became too complicated for the firm, and the advertisement didn’t get enough attention to start a big sale in the media world. Pepsi also pulled back their advertisement because of the tsunami disaster in Asia. Pepsi said that it would shelve the Beckham campaign designed as one of its blockbuster promotions for the year. Beside the Beckham campaign, they also cancelled a glitzy event in Madrid, including a lot of stars, counting some footballers.
Marmite and British Airways are both mentioned in the article. British Airways is a big company in the travel industry, and Marmite is a big food company. UK Airline is also being criticized for their adverts. Beside these companies also Thomas Cook, Sandals and Thompsons are mentioned in the article. These three companies operate in the holiday industry. They are being investigated by watchdogs after complaints that they ran offensive holiday adverts in the aftermath of the tsunami.
I think that the meaning of ‘running “offensive” holiday adverts’ is that the firms that operates with holiday/travel should wait with their campaigns with the best beaches in the world, because it was such a big disaster in Asia, and then the companies should show some compassion for the disaster, instead of bringing lots of advertisement. Of cause the firms will miss a lot of money, if they drop a campaign, but I think they have to do it in this situation. I think it’s obvious to show some sympathy, when thing like that happen.
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