Bang & Olufsen A/S: Markeds- og aktieanalyse med vækststrategier

Indholdsfortegnelse

s. 2 ……….. Abtract

s. 3 ……….. Virksomhedsbeskrivelse

s. 4 ……….. Markedsanalyse af det danske marked

s. 5 ……….. - Hypoteser

s. 5 ……….. - Analysebehov

s. 6 ……….. - Svar på hypoteser

s. 7 ……….. - Fejlkilder

s. 7 ……….. Konkurrence situationen

s. 8 ……….. - Porters Branche analyse

s. 10 ………. Aktieanalyse

s. 10 ………. - Virksomhedens nøgletal

s. 11 ………. - Rentabiliteten

s. 13 ………. - Analyse af aktienøgletal

s. 15 ………. - Konklusion på aktieanalysen

s. 15 ……….. Mulighed for aktieudvidelse

s. 16 ……….. - Emission uden fortegningsret

s. 16 ……….. - Emission med fortegningsret for nuværende investorer

s. 16 ……….. - Konsekvenser ved en aktieudvidelse

s. 17 ……….. Udvælgelse af vækststrategi

s. 18 ……….. - Valg af vækststrategi

s. 19 ……….. Vurdering af muligheder

s. 21 ……….. Konklusion

s. 22 ……….. Bilag 1

s. 26 ……….. Litteraturlist

Bang & Olufsen A/S

This assignment is about Bang & Olufsen A/S. It is an old Danish Company which produces technological devices in form of flat screens, audio, speaker’s exc. of high quality and unique design. Bang & Olufsen has, as many other companies, been hid by the economical crises, but it has hit them extra hard. This is caused by their high prises for their luxury products, which they for years have profited on. Because of the crises people isn’t fond of spending much money on luxury products. In my paper, I have been looking on, how bad it really is for Bang & Olufsen throughout the crises. To get this proved, I have examined the Danish market with the use of a market analysis method and made a stock analysis of Bang & Olufsens. This has shown that their situation is pretty bad at the moment.