As the new CEO, I would like to introduce you to the visions for Costa Coffee in the future. I would like to extend your chain with 100 new coffee bar international. I would like to get new coffee bars in Denmark for instance, because Star Bucks do not have more than one coffee bar in Denmark. If we can start many coffee bars in those countries where Star-Bucks, does not have many coffee bars, it would give us a hugh benefit.
All of our employees are going a course, where you will learn about our products, how it tasts and where it comes from. You will also get on a sales course, and on a course in employee ownership. This will give our employees more competencies, it will also give the best atmosphere when you are on work.
Costa Coffee will present 10 new products, and will make changes in the exsiting products. We want to make our reputation difference, we would like to change to high quality, delicious, affordable prices, coffee to go when you are on to road, that include the need to be done as fast as
possible.
The last thing we will change is, everytime a costumer ask for a product we do not result, it will be written in a database, this will give me the opporunity to introduce the demanded products, at the moment.
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