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Essay on cause marketing Definition: Cause marketing is a partnership between a business and a charitable cause. In cause marketing a company gives money for a good charity. The definition is: commercial work between a firm and a charitable organization or a cause. A business decides an organization to cooperate with and in that way they donate money for the organization. The money helps the organization to perform miracles in some cases and help people or animals who are in need for better conditions. Cause marketing is also called for a win-win situation. The customers and the firms get each
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