Undercover marketing is when you get a product advertised and you don’t realize that the only reason why you get introduced to the new product is because they want you to be interested in it and buy it so they can earn money on the product. It is also called stealth marketing and it is because you don’t know that this person who does this kind of trick is tricking you into buying this new product when you get it showed. For example if I started a new telephone company and I wanted to show it to people without paying for advertising on the internet or in television. I could use undercover marketing. I could for example hire a super-hot model to show my product to people. Then I would get the model to go to a nightclub and ask boys to get their phone numbers and make them write it down on the brand new phone so they see it and maybe would think that the phone was cool. So if they liked the phone they would think about it the next day and they would tell their friends about it or buy it themselves. If you do it to enough people, everybody would know about the phone very fast and it would only cost you money for the model, if you want to hire her. Else you could do it yourself and that would maybe also work. Because if you see something cool or smart you would automatically tell it to the people who are close to you. And while you don’t even see it you are advertising the phone to you friends. So that’s what you do every time you see a new product people haven’t really heard about and you are going to tell your friends or your family about it. Then you kind of advertise the products to them.
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