Targeted marketing: strategi, eksempler og konsekvenser

It will be almost impossible to make a presentation about targeted marketing, if there is any kind of uncertainty about the meaning of the term as well as what the subject contains.Targeted marketing is a wide term. The term is mostly used among people who works with business. This kind of marketing can be a clever strategy for companies regarding sale. The strategy involves, that the company specifies with market segments. They adjust both their way of selling as well as their products for reaching a specific group.

Tween market

The tween market is a great example of targeted marketing. The term “tweens” or “betweenagers” describes children aged approximately 8 - 12 years. The tweens themselves are not consumers. However, their parents are. Even though they are not able to spend money, they have an enormous influence on their parents. Not only because they are cute, but because parents cannot stand when their child is unhappy or lack something.The restricted group of children has a big spending power. Society becomes more and more modernized – so does the kids. Because of the discovery of the group, it is now far easier to sell products that satisfies the specific needs. Also, marketing has been affected positively. A reason could be, that children watches television and tend to be easier targeted by advertisements.