Krispy Kreme: Marketingstrategi og succes i Storbritannien

Hi, I’m Max Beyer, the marketing manager for the company Krispy Kreme. I’m so glad to be invited to your business college, to speak about Krispy Kreme’s huge success in Great Britain.

First of all i will introduce my agenda, for my speech today. I will talk about Krispy Kreme’s

Huge success in Britain

Range of goods

The price

Marketing strategy and advertising

Our future plans

The food trends in Great Britain

And finally I will sum up the speech and you can answer me questions

As you all hopefully know, Krispy Kreme is a worldwide company who sells doughnuts, coffee and shakes. We are now operating in 46 stores, and planned to have 100 stores by 2015.

The most famous products are lemon meringue pie, chocolate dream cake and mango passion cheesecake, and the Krispy and Kreme doughnut. Krispy Kreme also make drinks, the most popular drink is lemon sherbet chiller drink, among many more.

Our Doughnuts they're not cheap. Starting at £1.20 for a plain doughnut, are more than twice the price of what you give for an average British version. Then you probably will think how do they still sell it. Now listen, in our shops u can see how the doughnut is made, and it gives people a sense of security. You are therefore willing to pay a little extra.