Subject: Eating habits in the US, changes at McDonald’s & a recommended strategy
Staying open 24/7
Many McDonald’s are now open 24/7 which is a great advantage for them, because people never wonder whether they are open or not, whether they should come by or not, they just know that they are open and that attracts a lot of potential customers. Customers that might have stayed home, because they did not want to drive “all the way”, and then get disappointed.
The reason I say “all the way” is also important. There are lots of McDonald’s everywhere! One of the reasons many people choose McDonald’s is that there is always one by in the neighbourhood. And people know what they stand for. That’s important too. What Burger King could do is – to start with – go 24/7 - and very important – in every restaurant! Some Burger Kings would probably loose some money on it in the beginning, but when people gets aware that there is another possibility than McDonald’s, some of them will take it. I know that some restaurants with a bad position, where not many people come by everyday, will loose money on the initiative but that is the price we will have to pay. People must never doubt if we are open or not! In the long run it will be worth it.
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