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Memo Report To: The Marketing Manager Date: 2 September From: Martin Petersen - Member of the Marketing Division Subject: Eating habits in the US, changes at McDonald’s & a recommended strategy Staying open 24/7 Many McDonald’s are now open 24/7 which is a great advantage for them, because people never wonder whether they are open or not, whether they should come by or not, they just know that they are open and that attracts a lot of potential customers. Customers that might have stayed home, because they did not want to drive “all the way”, and then get disappointed. The
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