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Ben & Jerry's

Ben & Jerry's er en afsætning-opgave til 1.g el. lign., der blev afleveret med karakteren 10. Opgaven fylder 12 sider (2.397 ord, ca. 10 min. læsning) og blev publiceret 23. december 2012.

  • Afsætning
  • 1.g el. lign.
  • Karakter 10
  • 12 sider PDF
  • 51 downloads

Skribentens beskrivelse af Ben & Jerry's

English assignment about Ben & jerry's: The 4 P's, SWOT, Value Chain, Micro & Macro, Future strategies.

Uddrag fra opgaven

centercenter Short company profile Ben & Jerry was found in 1978 by Ben Cohen and Jerry Greenfield. Ben had a decreased sense of taste and that’s why the big lumps of chocolate, fruit and nuts are a part of Ben & Jerry’s products signature. They produce their own products and that makes them a production company, but at the same time they have some stores located different places around the world, and that makes them a retail company as well. Ben & Jerry has a 3-part mission statement witch include a Social Mission, Product Mission and an Economic Mission. The

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