The Advertising Industry: Persuasion, Branding, and Future Trends

Klasse:3.IUdarbejdet af [NAVN A]

Fag:Engelsk A

Aflevering:November 2013Vejleder: [NAVN B]

THE ADVERTISING INDUSTRY

Roskilde handelsgymnasium

Indholdsfortegnelse

A1 - Manuskrift til tale3

B2 - Email6

C – Oversættelse7

A1 - Manuskrift til tale

The Secrets of Persuasion - Breaking through the Clutter

First of all, I would like to welcome you all, and say that I am very pleased with the number of attendees.

I am an employee at the advertising agency AD-it, and I have just returned from an inspirational trip to the United States, where I studied various forms of advertising and the overall development of the advertising industry.

Consumers are increasingly trying to avoid advertising, and advertising agencies are therefore forced to find new ways to reach their audiences.

In my speech I will do the following things:

Outline the historical development in advertising

Explain why it is important to keep alert regarding the needs of the target group

What it takes to create a strong brand

Give examples of successful brands and campaigns

My vision on advertising in the future

Advertising has gone a long way. When advertising first started it was basically only with the use of er-words, which are words that end on the letters –er. The most frequently used was words such as richer, whiter, brighter, and better.