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Sales strategies: scientific advertising and emotional appeal

  • Engelsk
  • 8. klasse
  • Afleveret til 12
  • 1 side PDF

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Sales strategies: scientific advertising and emotional appeal er en engelsk-opgave til 8. klasse, afleveret til karakteren 12. Fylder 1 side (492 ord, ca. 2 min. læsning) og blev publiceret 31. januar 2018.

This document explores effective sales strategies, with a particular emphasis on scientific advertising principles. It details how to create memorable ads using eye-catching colors and unique slogans. The text also discusses the importance of appealing to both consumers' emotions and their logical sense, providing examples from car and fast-food advertising.

Redaktørens vurdering
10 Fortrinlig
Gennemgang af salgsstrategier og videnskabelig annoncering med fokus på farver, slogans og appel til følelser/logik. Giver god indsigt i emnet.
Struktur
7
Faglig dybde
7
Kilder
7
Fuldstændighed
10
  • ad campaigns
  • advertising
  • branding
  • consumer psychology
  • emotional appeal
  • marketing
  • product promotion
  • sales strategies
  • scientific advertising
  • slogans

Our main goal is to target the global ad network, we will put ads on every single platform that people use, we will become a plague that nobody can avoid. But it is not enough to only fill up every space with product ads, it has to be eye-catching something your audience will remember. On an everyday basis we see hundreds if not thousands of different ads, some on billboard other on the busses, while surfing on the internet, you name it. But only few of them we remember, why? You ask. Because the few that we remember has some type of unique element to them. Making people remember your message, your product is almost a science, therefore our strategy is to use something called scientific advertising, now you are probably wondering what that is so let me explain: scientific advertising is a way used by many advertisers to catch your eyes for instance, a very, very colorful ad/logo using colors like yellow, blue, red, green and especially neon-colors etc. - as these color will stand out a lot in compare to the surroundings e.g. a billboard should be eye-catching and thereby avoid colors like browns, blacks and greys being the colors that you will meet the most in asphalt, buildings etc.

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