Uddrag fra opgaven
Burberry A: Manuscript:”Hello my name is Rita Clifton, I am the chairman of Interbrand in London. If you are not familiar with Interbrand we are the leading brand consultancy in the whole world. We have a network of 31 offices and we are spread around 27 countries. We bring meaning into the word brand or as other may call it “logo”, brand to us, is considered a business most valuable asset. Branding is really what can make a company great, and is important for any company no matter the size. But how is a brand born? It all starts with
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