Reklamers magt og forbud mod junkfoodreklamer

I have made a comment to question B and C. Everyday we are meeting advertisings, between every TV-show, at the internet and even at our mobiles. Companies’ consumption of advertising has risen. The number of TV-commercials has raised from 1000 spots a day in 1998 to 3000 spots in 2004, and spots between family- and children programmes has raised from 283 to 576 everyday. So today the power of advertising is high, because the single advertising is targeted to a special group of people, which mean a company can change peoples mind about their products by making the right commercials, which make them buy the product. This is also why three in four parents want ban on campaigns, because they are feeling blackmailed. 99 per cent of the unhealthy food products are advertised between the children’s programmes, ans about 73 per cent of youngsters said they have asked their parents to buy the food they saw advertised, this Co-op has found. Often the commercials for junk food are targeted to families or children, because especially children are an easy target for companies. Children have often a lot of money and their medium consumption is high, because they often is at the internet or see TV, and then the ads have an effect on children’s consumption. Often the children want the products or in this case food they have seen in the commercials. One good example is McDonald’s, its advertising appeals to children, and are almost saying “how to have a fun time with good food”. Then children remember the big red m, because of the food and the free toys, and every time they are shopping with their parents, they want to stop by McDonald’s, because in the commercials they are having a good time with the McDonald man, and this they want to try. Other of McDonald’s advertisements appeal’s to teenager and older, because it is about healthy food. At the TV-commercials we are seeing a great sandwich with a lot of salad, but instead, you are getting a muddy sandwich with a lot of fat, salt and sugar, there you should have a microscope to find the salad. But still we are buying it, because we have seen in the ads that it taste good, and it most be healthy, and if it isn’t we doesn’t care, because once again it taste good.