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Written assignment no. 4: B&O Account for B&O’s target group: Bang & Olufsen is a high-end design and manufacturing company, that sells audio products, television sets and telephones. It has existed since 1925 and has ever since been known for its exclusivity. That reputation is related to a significant high price on its products, compared to its competitors. B&O’s target group can therefor superficially be described as people who are wealthy enough to afford the product. But by making some segmentation it is possible to go deeper into the consumers’ minds and find the right target group for the company.
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