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Nike's markedsføringsstrategi med kontroversielle personer

  • Engelsk
  • 2.g el. lign.
  • Afleveret til 7
  • 3 sider PDF

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Nike's markedsføringsstrategi med kontroversielle personer er en engelsk-opgave til 2.g el. lign., afleveret til karakteren 7. Fylder 3 sider (902 ord, ca. 4 min. læsning) og blev publiceret 18. december 2019.

Denne opgave indeholder en forretnings-e-mail og et argumenterende essay. Essayet analyserer Nike's markedsføringsstrategi, især brugen af kontroversielle personer som Colin Kaepernick i reklamekampagner. Den diskuterer, hvordan denne strategi påvirker brandets omdømme og salg, samt fordele og ulemper ved at spille med ilden i markedsføring.

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Solidt argumenterende essay om Nike's markedsføringsstrategi med gode eksempler og kilder. Opgaven er velstruktureret og giver god indsigt.
Struktur
10
Faglig dybde
10
Kilder
10
Fuldstændighed
10
  • brand omdømme
  • colin kaepernick
  • kontroversiel markedsføring
  • markedsføringsstrategi
  • nike
  • salg
  • sociale medier
  • sportstøj

My name is [NAVN A], I come from the sports club, GetOn.

We have seen your product line and we like what we see. I write to you because I am hoping that you want to be our new supplier.

We need the sportswear to be green with our logo on our t-shirts and shorts.

I was thinking we could make an event discussing price, terms of delivery and payment, a quantity discount and if you could bring a sample of a t-shirt and shorts, for the team to try so we know what sizes we need.

we look forward to hear from you!

Your sincerely

[NAVN A] from GetOn

Assignment 5: Argumentative essay

Nike is no stranger to controversy. Nike is a company well known for their many collaborations with famous people who may not have the best reputation but choosing Collin Kaepernick may or may not have been one of Nikes best choices when choosing him as the face for their new global advertising campaign. Kaepernick caused a lot of attention when he refused to stand up during the national anthem. He said in his protest “I am not going to stand up to show pride in a flag for a country that oppresses black people and people of color”, some will argue that what he did was disrespectful to America. One of them is Jerry rice who accused Kaepernick of “disrespecting the flag”. But what is the marketing strategy for Nike, when choosing such controversial people in their ads? How come it almost always results in a rise in sales?

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