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Nike: analyse af modevirksomhed og marketingstrategier

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Nike: analyse af modevirksomhed og marketingstrategier er en engelsk-opgave til 1.g el. lign., afleveret til karakteren 7. Fylder 2 sider (902 ord, ca. 4 min. læsning) og blev publiceret 10. oktober 2010.

Denne opgave analyserer Nike som en førende modevirksomhed inden for sportstøj. Den undersøger virksomhedens historie, hvad der gør dens mode unik, og hvem dens målgruppe er. Desuden indeholder opgaven en analyse af Nikes website og en omfattende SWOT-analyse, der belyser virksomhedens interne og eksterne faktorer.

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Solid analyse af Nike som modevirksomhed, der dækker historie, marketing, målgruppe og en SWOT-analyse. Giver god indsigt for andre elever.
Struktur
10
Faglig dybde
10
Kilder
7
Fuldstændighed
10
  • brand
  • globalisering
  • målgruppe
  • marketing
  • modevirksomhed
  • nike
  • produktudvikling
  • sportswear
  • swot analyse

[NAVN A] Why did we choose Nike as our fashion company?

The reason why we choose Nike as our fashion company is because we wanted to know more about how they got such a good grip on the sports fashion. It’s the world's leading supplier of athletic shoes sportswear and a major manufacturer of sports equipment.

The Beginning

The company was founded in January 1964 as Blue Ribbon Sports by Bill Bowerman and Philip Knight,[1] and officially became Nike, Inc. in 1978. In addition to manufacturing sportswear and equipment, the company operates retail stores under the Niketown name. Nike sponsors many high profile athletes and sports teams around the world, with the highly recognized trademarks of "Just do it" and the Swoosh logo. The company's profits grew quickly, and in 1966, BlueRibbonSports opened its first retail store, located on Pico Boulevard in Santa Monica, California. The first shoe to carry this design that was sold to the public was a soccer shoe named "Nike", which was released in the summer of 1971. In February 1972, Blue Ribbon Sports introduced its first line of Nike shoes, with the name Nike derived from the Greek goddess of victor

[NAVN B] What makes Nike Fashion Unique?

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