Sign spinning i reklamebranchen

Max Durovic og Michael Kenny, er to venner og iværksættere, som startede deres egen virksomhed (Aarrow Advertisign)

Hvad er AArrow Advertisign?

Aarrow Advertisign er et reklamebureau som laver reklamer/bannere for virksomheder.

Hvad er årsagen til AArrow Advertisign har succes?

Den årsag der er at AArrow Advertisign har succes er at

Opgave 2

I have chosen to describe the advantages and disadvantages of using “sign spinners” in the advertising industry.

Sign spinning was invented by two young guys there was bored. Now they have their own company called “A-arrow” and have now more than five-hundred employees.

I think sign spinning was invented to attract attention, because today there are so many commercial signs all over, so people no longer notice them as much as in the beginning when they started marketing their different products and offerings.

One of the advantages about sign spinning is that are moving objects, and therefore people notice them among the other advertisements, which are not moving and stationary. The human eye naturally notices moving things, and I guess that the commercial industry has discovered this and taken it into use to get attention and more sales of course.

Avery strong disadvantage for the target group is that people cannot focus when things are moving around them, e.g. somebody driving and maybe someone is run over.