”The Secrets of Persuasion - Breaking through the Clutter”
Hello everyone, my name is [NAVN A] and I am an employee at the advertising agency AD-it. I’ve just returned home from a trip to the USA. Here I was studying the different types of advertising, and I’ve been asked to come here and talk to you about this. I am very grateful to see so many are present today, and I would like to start with my agenda of my speech to you. In my speech, I am going to talk to you about the history of advertising. I will also look at how to create a strong brand or cult brand, and I will give you an example of an already existing successful brand. Then I will give my suggestions of the future of advertising.
A few years ago, the brand manager’s responsibility was to make sure that all the products were good. They should also design the pack, and develop new advertising strategies. This is a whole different story today. Today the brand managers have a different responsibility. At first the brand managers have a lot more responsibility than years ago, they now has to be community leaders! Consumers’ needs and wishes are changing all the time, minute for minute. The advertising therefore has to change, and that is why it is so important to keep an eye on the consumers. The more advertise there is, the more immune towards advertising consumers gets. But it is still important to advertise, because if the advertises stops, the consumers will forget the products and the companies’.
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